GH+O, an advertising/communication agency, approached me to create a custom font for their ‘Yung Frysk’ campaign. ‘Yung Frysk’ aims to promote the Frisian language among the teenage population in Frisia. The campaign’s core idea is to encourage them to embrace the language, allowing them to make it their own and speak it in their unique way. For this campaign, I designed a font and regularly provide them with illustrations to be used in both online and offline campaigns, ranging from bus advertisements to booklets and even Spotify campaigns.